The boss of an electronic cigarette firm has seen his plans for an online address go up in smoke after web watchdogs ordered it be given back to a Welsh anti-tobacco charity.
Action on Smoking & Health Wales Ltd - or ASH Wales - used ashwales.co.uk as its homepage until April, 2011, when it developed a new site and forgot to renew its registration on the old domain.
Earlier this year, the Cardiff-based charity - a branch of the anti-smoking health group set-up by London's Royal College of Physicians in 1971 - discovered the domain had been bought by Surrey businessman, Brett Horth.
Mr Horth, who is a director of Vapouriz Ltd and was using the domain to sell e-cigarettes, said he had paid £4,000 for the "extremely useful" virtual real estate and refused to give it up.
But Nominet, the online dispute resolution body, has now branded Mr Horth's use of the domain an "abusive registration" and ordered him to transfer it back to ASH Wales.
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